Optometrists Benefit From Goal Setting - Your Most Vital Step to Win in 2010

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I had the pleasure of assisting optometrists in North Central Florida recently with their goals.
They found the following tips helpful, and I hope you will as well.
Have you set goals for 2010 and beyond? The importance of setting goals can never be over-estimated in any practice, but did you ever consider why? After a tough year, it is possible that you and your staff may need a boost.
Goals can help you get your vim vigor and vitality back, recharge and make 2010 big for you, your patients and staff.
Your Goals The first thing to know is what is a goal? Here are two useful definitions: 1.
The object of a person's ambition or effort; an aim or desired result.
2.
The destination of a journey.
The first definition, as you can see would act like a compass, always drawing you back to a certain path that you, at some point long ago or even recently, determined you should pursue.
It could even be why you decided to become an optometrist in the first place.
Maybe you set off in this direction because of a special person you admired, or it could be because you were attracted to the lifestyle that you saw people walking this path enjoying.
This is a very personal perspective, somewhat different for every doctor.
The second definition determines the game that you have decided to play.
It is not unlike making a touchdown on the football field.
It's a score, and the best part is, that when you make the goal, you feel really good.
You do this enough times and you win the whole game.
The next thing to add into the equation is that you are not a one-dimensional personality.
You have goals for your practice and you also have goals for yourself and your family.
Creating a Team You have probably noticed that the majority of the people you associate with - partners, associates, vendors and staff - all have different goals as regards their own lives and careers.
Your goals for your practice are the only goals upon which everyone can really come to agreement.
In fact, a practice that does not have someone actively performing the role of "goal setter" for the overall group can become dispersed and very unhappy.
If you have staff problems, maybe it's because you're playing football, your associate is playing baseball, your receptionist is playing volleyball and your optician is surfing.
Unless goals are set and met, staff may tell you that they work because they need the paycheck, but frankly, it is just not true.
They want a good game and they want to win - unless they are very socially inept people.
So now, does that give you an idea of why you must become active in this arena of goal setting? Think BIG! Here is the next thing to know about goals.
You have to think BIG when you set goals.
It has been said by very wise men that if you don't reach for the stars, you are very unlikely to make it to the top of the tree.
What you want as a goal for your practice (or your life) is something that Fires You Up! So much that you are willing to bring all your cohorts on board.
Ask yourself right now, what would be a worthy goal for you and your team to play for in 2010? Ask yourself, what would really make you, your staff and patients feel great about the practice? What could you accomplish together that would really get everyone's juices going? Remember, if you have no goals (or if you have them but don't communicate them), you and your team are NOT in the game.
And you can't WIN unless you play the game.
Makes sense, doesn't it? Set (or Review) Your Goals Now Oddly enough, there is no class in high school, college or even optometry school on how to set goals.
So it's likely that you have not been trained in this fine art.
Here are some guidelines I have found helpful in helping thousands of practice owners and entrepreneurs create their future success.
1.
Write out your personal goals and purposes, including those having to do with what exchange you want to get from creating a great practice.
What do you want from it personally? What would make it exciting for you? There are many things you can get for your efforts, so write some down.
Money, lifestyle, family, time, respect and recognition, standing in the community, professional awards and achievements, etc.
etc.
Some goals you may want to share with your staff, your family or even your patients.
2.
Now take a look at your practice.
If you were to effectively build it for the next many years and really do a great job, what could the PRACTICE achieve? What would be a logical extension of building it to a great level of success? How could it be described? Sometimes I get things like "Be #1 in my community.
" This is fine until I ask, "Who is #1 now?" and find out it's the guy setting the goal to be #1.
It's a good thing to have several goals.
You need to be going for goals that: -Give you something to reach for.
-Can be recognized once achieved (not so fuzzy nobody can tell when you've hit the goal).
-Challenges and excites you.
-Excites your staff.
-Can be displayed to include your patients in the "game".
Go ahead and write these out and I'll have more to say about how to actually achieve these goals in subsequent articles.
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